GreyPortugal

June 5, 2009

GreyGroup

For university work, I decided it would be a great opportunity to interview people in the field, to also allow me to get a new perspective of what is real outside in the actual advertising world.

One agency that gave me an opportunity was GreyPortugal, from the Grey Group, belonging to WPP. I was recieved by Production Director Rui Santos, who is working for about 5 years so far with GreyPortugal, under the Prod’G wing, the production aspect of the agency.

http://www.grey.com/

http://www.greyhome.pt/grupogreyportugal.html

All in all, he helped me answer all work-related questions, and also giving me a massive insight into a lot I might expect from my desired work as Art Director, qualities percieved, how the market and world is going about, everything really. Also ended up giving me a brief tour and presentation of the facilities, get to take a look around at how others worked, and the kind of tools used.

Hopefully next I’ll be able to talk with the creative director of Grey, pending avaliable time. Having learned a lot with Rui Santos, this would more be about personal growth and having an even closer look at the creative aspect.

We’ll see.

Cheers!

*GreyPortugal is the Portugal wing of the Grey Group, belonging to the WPP overseer. It’s the 5th biggest agency in Portugal in terms of income, supplying the whole spectrum of services, a 360ยบ company, such as estrategic planning, production, media purchase, public relations, communication strategy marketing, creativity, etc. It’s client portfolio include such as Nokia, Sony, Seat, Gucci, Pringles, Lacoste, Kodak, BPN, CTT Portugal, amongst others.

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Campaign Results

June 5, 2009

Putting it bluntly, we didn’t win. My mate didn’t exactly take it lightly, me on the other hand took it fine. Thing being that I think the personal experience was invaluable, and I did get to enjoy a free party (for the participants), and the company of plenty of friends and supporters that also went. All in all, a good experience.

The only thing that pissed me off a lot was the fact they never showed ANY work, even the winning works. Which makes me dubious of the whole thing. Thou, with a bit of talking around, I did learn the whole concept of the first prize, which made me realize a lot;

They worked a full campaign also, but everything was focused on the current technologies – blogging, social networks, twitter, youtube, msn, etc.

Made me think, and really start taking notice of the evolution of everything – ours was being too traditional in terms of support, which isn’t bad, but limiting. We should have also made bets in the whole Web 2.0 aspect. Lesson learned, be aware of the best means of spreading a message.

Cheers!

Random

May 24, 2009

Whipped without much thought really.

Colorful globes

And to make this more meaningful, I’m currently enrolled in some Illustrator classes, which by this monday and thursday I’ll start a project using it, to help build up skills.

Campaign Contest 02

May 24, 2009

Also, flyers!


Again, consistency of theme, with more information. To curb the costs, we had to get a bit creative here, so we decided to do 4 variations and stand out more, and make folks look 4 times at the same flyer; also, instead of handling them about in the street, or at the entrance of the university, where people might pick and not really pay attention long enough, or care, we are going room to room and handing them there, where the they dont get thrown to the ground, they stay on the tables, bright and noticeable, and are read, since lets face it, students distract quite easily from the lecturers.

Also, the whole public relations, talk directly, feedback, eye contact, etc. A bit more personal.

And then, direct mailing, sent to friends and whoever we could muster, especially to class directors, lecturers and the whole 9 yards. This is free, so we just carpet bombed everything we could.

blog 5

Also a couple other personalized versions. To acquire invitations to the event, an e-mail is needed, to where we can send the said invitation. Unfortunally this becomes the biggest hindrance in the campaign, since handing an opportunity is much easier then asking for action.

Nonthless, its artvertisers@hotmail.com, also the name of our group, Artvertisers, a simple play of words.

Now until the 29th, its all a matter of continuing the RP’ing, and distributing flyers. Monday we’ll be adding a few twists to the whole thing, I’ll relay at the time.

Cheers.

Campaign Contest 01

May 24, 2009

So, lately been busy with a contest. The point being to produce a campaign for an advertising event that will be happening this 29th of may, here in Portugal, named “Publidevoradores”, a carry-over from the french event of same name.

http://www.publidevoradores.com.pt/

http://www.nuitdespublivores.com/

Its an event of light, humourous note, where several ads from all over the world are shown in a cinema-like fashion, for about 5 hours or so in segments of 45 minutes, 15 minutes break, while also having a whole party around it, with the usual drinks, food stands, entretainment, side-shows and contests, etc. The portuguese version is now in its 2nd interation.

Like mentioned, me and a mate decided to grab this opportunity to have our first full campaign ever, a way to really feel the full aspects of an actual campaign (albeit with extremely limited resources :)). Its an opportunity to win, or fail and learn a lot, which basically means there is no way this can be harmful.

Money and resources scarce, we opted for outdoor, flyer, a lot of RP’ing, direct mailing and some cheap tactics to make people take more notice then it would normally be given;

Outdoor

Final

Being that the prizes are both on creativity and efficiency, we opted for the whole Burp/satisfaction concept. And playing on efficiency, a very visible, outstanding and easily recognizeable color scheme, with familiar faces (all but the lower left are from the same university) to better create empathy and buzz – if we play on our “home field” only, we decided to use known elements. Represents youth, joviality, a certain coy, and try to steer off the negative idea a Burp might have.

3 posters were printed, A1 and A3, and placed around where they could be seen the most.

Photography

May 12, 2009

Playing about with photography instead of trying to manipulate it left some interesting results.

Salvador Dali

April 29, 2009

I have this project that needs to be done about some random person, to which I picked Salvador Dali, being an extremely influential creative individual both in society at the time to even nowdays, and by agreeing with many feelings and aspects he expressed via his personality, and subsequently via drawings, acting, photography, etc.

Anyway, doing a complex cover is not exactly necessary, nonthless, I found this as an opportunity to motivate and set myself an aim at creativity. Here’s a few results, I should produce more as ideas come along, there’s still plenty of time before I need this delivered.

If able, I’ll probably print one of the oil canvas ones in an actual canvas, should give a nice, visual, tactile appeal.

Cheers!

University Ribbon

April 26, 2009

Anyway, in Portugal there’s this custom where soon-to-be-graduates hand out ribbons to others, so they can write things, wishing good luck, etc. Which brings me, I was handed this kind of ribbon, and went to work!; now all there’s left is to write a message and hand it out. Here’s the design, which I found funny how I ended up “sketching” in photoshop and doing the actual work as I went (also doing by pen and without the addition of color, that became mandatory halfway).

fita1

And here’s the drawn out work, added with details and fleshed out as needed;

full2
detail-15
detail-24
detail-33

Custom is to write messages and such, but I find they all end up being the same archetypes – the person in question knows I wish them the best of everything, so I might as well draw in something that carries some meaning, diferentiates from other ribbons and relates to the person in question.

Cheers!

Typography Portrait

April 16, 2009

+typography-poster
~Cheers!

Random Update

April 3, 2009

I wish I could focus more on tasks at hand. In reality, what happens the most is spreading out efforts amongst several things and not accomplishing anything. With that said, here’s some random work, a first for a finished Illustrator + ‘Shop work.

Trance

First time I went ahead and accomplished thru a sketch to the computer. Also learned a few things about saving files and image types, what can be saved, etc.