Archive for June, 2009

Randoming About

June 24, 2009

(who knows, everyone seems to be doing weird conceptual designs).

Chick is Freak


Leo Burnett

June 24, 2009

Leo Burnett

Similar to GreyPortugal, Leo Burnett from Leo Burnett Portugal also gave me some avaliability and opportunity to talk with them. Cristina Almeida, Production Director took her time to recieve me.

A warm person, Cristina Almeida, also born in Brazil, helped me straighten out certain aspects left open since the last interview, as well as shed a new perspective in the way advertising agencies work. Organizational culture and the personality of people have a deep influence in the agencies, suming up to the fact that each agency has its own personality.

All my questions were answered in a clear way, and similarly, I could also take the time to inform myself a bit about the work and life, directly related to my interests. All in all, a great complement to myself and the work being done.

*Leo Burnett Portugal is the portuguese wing from Leo Burnett Worldwide, which belongs to the Publicis Group in a wider scale. It is a exclusive advertising oriented agency, also working in partnership with ARCww, a below-the-line, marketing oriented agency. It is also te most awarded agency in Portugal, with several local awards and Cannes’ Lions, amongst works performed for clients such as Fiat, Pampero, Samsung, P&G, Phillip&Morris, Kellogs, Mentos, amongst others.

Working About

June 12, 2009

First, something I was requested, a cover-like design to represent her. Went for a electro/retro feel.

da chick 1
da chick 3
da chick 4

And the one she liked and took:

da chick 2

One extremely frustrating thing is, due to lack of human or material resources, or plain inexperience, being unable to reproduce an idea bouncing around in your head. But I digress.

Also this;
superbock 1
superbock 2

I like the second guitar better. Anyhow, this was delivered like a couple hours ago, wrapped and sent to a design contest from a national beer company, Super Bock. They seem to want to populate Lisboa with giant, 6 metre tall guitars, and the 5 winning entries will be featured in this way. The point was to create something both related to Portugal and Super Bock, while being real and emotional.



June 5, 2009


For university work, I decided it would be a great opportunity to interview people in the field, to also allow me to get a new perspective of what is real outside in the actual advertising world.

One agency that gave me an opportunity was GreyPortugal, from the Grey Group, belonging to WPP. I was recieved by Production Director Rui Santos, who is working for about 5 years so far with GreyPortugal, under the Prod’G wing, the production aspect of the agency.

All in all, he helped me answer all work-related questions, and also giving me a massive insight into a lot I might expect from my desired work as Art Director, qualities percieved, how the market and world is going about, everything really. Also ended up giving me a brief tour and presentation of the facilities, get to take a look around at how others worked, and the kind of tools used.

Hopefully next I’ll be able to talk with the creative director of Grey, pending avaliable time. Having learned a lot with Rui Santos, this would more be about personal growth and having an even closer look at the creative aspect.

We’ll see.


*GreyPortugal is the Portugal wing of the Grey Group, belonging to the WPP overseer. It’s the 5th biggest agency in Portugal in terms of income, supplying the whole spectrum of services, a 360ยบ company, such as estrategic planning, production, media purchase, public relations, communication strategy marketing, creativity, etc. It’s client portfolio include such as Nokia, Sony, Seat, Gucci, Pringles, Lacoste, Kodak, BPN, CTT Portugal, amongst others.

Campaign Results

June 5, 2009

Putting it bluntly, we didn’t win. My mate didn’t exactly take it lightly, me on the other hand took it fine. Thing being that I think the personal experience was invaluable, and I did get to enjoy a free party (for the participants), and the company of plenty of friends and supporters that also went. All in all, a good experience.

The only thing that pissed me off a lot was the fact they never showed ANY work, even the winning works. Which makes me dubious of the whole thing. Thou, with a bit of talking around, I did learn the whole concept of the first prize, which made me realize a lot;

They worked a full campaign also, but everything was focused on the current technologies – blogging, social networks, twitter, youtube, msn, etc.

Made me think, and really start taking notice of the evolution of everything – ours was being too traditional in terms of support, which isn’t bad, but limiting. We should have also made bets in the whole Web 2.0 aspect. Lesson learned, be aware of the best means of spreading a message.