Campaign Contest 02

Also, flyers!


Again, consistency of theme, with more information. To curb the costs, we had to get a bit creative here, so we decided to do 4 variations and stand out more, and make folks look 4 times at the same flyer; also, instead of handling them about in the street, or at the entrance of the university, where people might pick and not really pay attention long enough, or care, we are going room to room and handing them there, where the they dont get thrown to the ground, they stay on the tables, bright and noticeable, and are read, since lets face it, students distract quite easily from the lecturers.

Also, the whole public relations, talk directly, feedback, eye contact, etc. A bit more personal.

And then, direct mailing, sent to friends and whoever we could muster, especially to class directors, lecturers and the whole 9 yards. This is free, so we just carpet bombed everything we could.

blog 5

Also a couple other personalized versions. To acquire invitations to the event, an e-mail is needed, to where we can send the said invitation. Unfortunally this becomes the biggest hindrance in the campaign, since handing an opportunity is much easier then asking for action.

Nonthless, its artvertisers@hotmail.com, also the name of our group, Artvertisers, a simple play of words.

Now until the 29th, its all a matter of continuing the RP’ing, and distributing flyers. Monday we’ll be adding a few twists to the whole thing, I’ll relay at the time.

Cheers.

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