Campaign Contest 01

So, lately been busy with a contest. The point being to produce a campaign for an advertising event that will be happening this 29th of may, here in Portugal, named “Publidevoradores”, a carry-over from the french event of same name.

http://www.publidevoradores.com.pt/

http://www.nuitdespublivores.com/

Its an event of light, humourous note, where several ads from all over the world are shown in a cinema-like fashion, for about 5 hours or so in segments of 45 minutes, 15 minutes break, while also having a whole party around it, with the usual drinks, food stands, entretainment, side-shows and contests, etc. The portuguese version is now in its 2nd interation.

Like mentioned, me and a mate decided to grab this opportunity to have our first full campaign ever, a way to really feel the full aspects of an actual campaign (albeit with extremely limited resources :)). Its an opportunity to win, or fail and learn a lot, which basically means there is no way this can be harmful.

Money and resources scarce, we opted for outdoor, flyer, a lot of RP’ing, direct mailing and some cheap tactics to make people take more notice then it would normally be given;

Outdoor

Final

Being that the prizes are both on creativity and efficiency, we opted for the whole Burp/satisfaction concept. And playing on efficiency, a very visible, outstanding and easily recognizeable color scheme, with familiar faces (all but the lower left are from the same university) to better create empathy and buzz – if we play on our “home field” only, we decided to use known elements. Represents youth, joviality, a certain coy, and try to steer off the negative idea a Burp might have.

3 posters were printed, A1 and A3, and placed around where they could be seen the most.

Advertisements

Tags: , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: