Back to Portugal if not just for a little while.
Some current news. Between finishing Oficina de Portfolio with a powerful public exhibition, going to Belgium over Erasmus (and concluding my degree meanwhile), and now to be starting a life in South Holland, Netherlands, quite a bit has happened.
Best to think of this as a fresh start. Welcome back.
“Oficina de Portfolio”, otherwise known as Portfolio Workshop, is a IADE University (the one i’m enrolled) initiative to help students work side by side with industry professionals, in an attempt to introduce students into the real world working context of advertising.
Since their flyer was quite…simple, I derived inspiration for a piece.
And for this edition, with a MacBook Pro ready for the works! Loaded with everything I need, and with a massive vacation behind, time to get back working about.
(who knows, everyone seems to be doing weird conceptual designs).
Similar to GreyPortugal, Leo Burnett from Leo Burnett Portugal also gave me some avaliability and opportunity to talk with them. Cristina Almeida, Production Director took her time to recieve me.
A warm person, Cristina Almeida, also born in Brazil, helped me straighten out certain aspects left open since the last interview, as well as shed a new perspective in the way advertising agencies work. Organizational culture and the personality of people have a deep influence in the agencies, suming up to the fact that each agency has its own personality.
All my questions were answered in a clear way, and similarly, I could also take the time to inform myself a bit about the work and life, directly related to my interests. All in all, a great complement to myself and the work being done.
*Leo Burnett Portugal is the portuguese wing from Leo Burnett Worldwide, which belongs to the Publicis Group in a wider scale. It is a exclusive advertising oriented agency, also working in partnership with ARCww, a below-the-line, marketing oriented agency. It is also te most awarded agency in Portugal, with several local awards and Cannes’ Lions, amongst works performed for clients such as Fiat, Pampero, Samsung, P&G, Phillip&Morris, Kellogs, Mentos, amongst others.
First, something I was requested, a cover-like design to represent her. Went for a electro/retro feel.
And the one she liked and took:
One extremely frustrating thing is, due to lack of human or material resources, or plain inexperience, being unable to reproduce an idea bouncing around in your head. But I digress.
I like the second guitar better. Anyhow, this was delivered like a couple hours ago, wrapped and sent to a design contest from a national beer company, Super Bock. They seem to want to populate Lisboa with giant, 6 metre tall guitars, and the 5 winning entries will be featured in this way. The point was to create something both related to Portugal and Super Bock, while being real and emotional.